Our Values


Our Values

At Bob Penkhus Motor Company, we are more than a car dealership. We want to create lifelong relationships with every customer and serve our community with honesty, integrity, and trust.









Mission

Our mission is to not only earn our customer's loyalty by delivering a sales, service, and parts experience that is second to none, but also to positively impact the community we have called home since 1951. Through community outreach and local relief efforts, our commitment to provide a better quality of life for both our customer and our neighbor extends far beyond finding the right car for their needs. 

We're committed to ongoing ethical and passionate work outside the dealership and to focusing on the needs of those in Colorado Springs who may require additional assistance and resources. Our efforts are devoted towards continually providing opportunities for our teams, as well as our customers, to aid us in our mission to give back to those in need across our city, state, and beyond.
Vision

Our vision is to be the best automotive organization to do business with, where customer expectations are exceeded, employees are engaged, the community is served, and our business culture is aimed towards continual growth and performance-based results.








Teamwork

Teamwork is the building block that strengthens our company. Our combined action of effectiveness and efficiency will lead to continued growth. Work together to accomplish goals. Teamwork makes the dream work.

Stewardship

Managing ourselves at a high standard allows a thriving culture, better customer experience, and consistency in all transactions. Responsible planning and management of resources. To safeguard the assets.






 

Integrity

Integrity is the foundation of our success. It defines our behavior, actions, and interactions. This is where we build trust between each other as coworkers and with our customers as service providers. Honor your word. Do the right thing. Always.

Excellence

A commitment to excellence requires our staff to stay focused on defined milestones while celebrating achieved goals. Be consistent. Work hard. Be passionate.







 
 
Respect

We respect people by having compassion for their unique abilities, qualities, and achievements and by treating customers and co-workers kindly and politely. Acting tenaciously in a positive manner.

Timeline of Events

1951

Robert N. Penkhus opens a store at 444 E. Pikes Peak Ave.










1957

Robert N. Penkhus obtains the Volvo Franchise and becomes one of the first 10 Volvo dealers in the U.S.

1972

Volvo store moves to Motor City, an up-and-coming area of Colorado Springs










1973

Pikes Peak Avenue store adds Mazda, exciting new cars from Japan, to the product line.

1973

Penkhus Motor Company becomes Bob Penkhus Motor Company.










1975

Motor City location adds Volvo and Mazda cars to help increase productivity.

1987

New car display area was created along Interstate 25.










1988

Major service and parts expansion project adds 14 mechanical and detail service stalls, doubles the parts area, and builds an enclosed customer service area.

1999

Domestic and Import Service Ctr and second Select Certified location opened at Austin Bluffs.










2003

Motor City's main dealership renovations begin.

2003

Penkhus' fourth facility, the "Corner Lot," is opened at the corner of Tejon St. and offers used vehicles.










2005

Motor City main dealership has its grand re-opening.

2006

"Woodmen Powers" northeast facility is constructed and sells new Mazda vehicles as well as several hundred pre-owned cars.










2007

The "Corner Lot" combines with the Motor City location.

2012

Bob Penkhus adds Volkswagen to its Motor City location.










2016

Bob Penkhus adds Mitsubishi to its Austin Bluffs location.

2020

Bob Penkhus is 1 of 50 dealers nominated for the "Time Dealer of the Year" award.










2021

Bob Penkhus is the recipient of the 2020 BBB Excellence in Customer Service Award.

2022

Bob Penkhus celebrates its 70th anniversary! It is also recognized as CarGurus Top Rated Dealer and received the following awards: CARFAX 2021 Top-Rated Dealer Award, DealerRater Consumer Satisfaction Award, DealerRater Dealer of the Year Award.










2022

Bob Penkhus is recognized as 2022 Denver's Best and Brightest Companies to Work For and named Family-Owned Small Business of the Year during the Small Business Week 2022 Award Ceremony. It also received the BBB Excellence In Customer Service Award.

2023

Bob Penkhus is the recipient of the DealerRater Dealer of the Year Award.